Salesforce Ignite adds a number of senior professionals to its India practice

07 June 2018

Having launched in India in the latter half of last year, the Ignite division of global customer relations software firm Salesforce has now ramped up its hiring in the country, searching for senior executives in the strategy, consulting, and research domains. The firm is relying on its India sales to double its revenues in the near future to $20 billion.  

Founded nearly two decades ago, Salesforce is one of the world’s premier cloud computing firms, offering a broad range of products and applications in the data analytics domain for social media and other platforms. The firm’s flagship product is its customer relationship management (CRM) software, which leverages data analysis of customer behaviour to help improve service and customer retention.

In recent years, the firm has identified India as a highly lucrative market that will facilitate growth over the next few years. India’s cloud computing market, particularly in the public cloud sphere, is expected to reach a value of nearly $2 billion in the next year alone, primarily on the back of an increasingly digitalised business environment.

As a result, a number of major firms from across the globe – including the likes of Google and IBM – have ramped up their cloud operations in the country. IBM is a Salesforce partner, and offers clients consulting support with the implementation of CRM software through its New-York based consulting firm Bluewolf – which it launched in India earlier this year.

Salesforce Ignite adds a number of senior professionals to its India practice

Last year, Salesforce itself decided to enter the consulting space in India, having launched its Ignite division in Mumbai in September. Ignite is a consulting firm which offers support with strategy and design through a combination of customer-focused reorientation, leveraging its CRM software, and developing digital flexibility within an organisation.

The Indian market is set to grow at unprecedented levels over the next few years, and Salesforce’s efforts to develop its Ignite practice in the country come within its broader ambit of achieving $20 billion in revenues – which currently stand at just over $10 billion across the globe.

Months after launching the division, the firm has now made the decision to bolster its operations in the segment. “In the last couple of months we have made significant investments in our design thinking team at Ignite in India. We have hired some key people onto the country's elite team,” said Sunil Jose, the Vice President and Country Leader of Salesforce India.  

The new appointments have been concentrated at the relatively senior levels of the division, and will work on expanding Ignite's offerings into the AI and Internet of Things domains, in addition to its extensive cloud offerings. 


Public and private innovation are driving India's substantial digital economy

01 April 2019

New analysis from global management consultancy McKinsey & Company has reinforced what many experts have been indicating in recent times, that India is amongst the largest digital economies in the world. On a number of metrics, India is second only to China in terms of digital consumption.

The analysis comes against the backdrop of reports from a number of major consulting firms about India’s rapidly digitalising economy. In 2017, the Boston Consulting Group placed India’s population of online users at approximately 400 million, and predicted that it would reach 850 million by 2025.

Since then, experts have focused on what the emergence of such a large digital market means for various sectors, and how they are likely to grow and evolve in this context. McKinsey’s latest study offers a comparative analysis of India’s digital market against other major economies in the world.

India's global digital position

The highlight of the report is the role that the Aadhaar initiative from the Indian government has played in the development of this digital economy. Aadhaar was launched in 2009, and is essentially a digital identity mechanism that has registered as many as 1.2 billion people in accordance with their biometric information. 

The presence of such a digital identity has spelled growth for a number of other sectors that have fed off of this substantial database. The digital banking segment is one example. By the start of last year – nine years after the introduction of Aadhaar, nearly 900 million bank accounts were linked to Aadhaar information.

Not only does this represent monumental growth over less than a decade, but the number also nearly doubled since the previous year, when the number of linked bank accounts stood at just under 400 million. The digital identity database generated under Aadhaar has grown into the largest of its kind in the world.

Global digital adopters

The report attributes the overall digital growth in the country to a number of other government initiatives as well, including the Goods and Services Tax that was established in 2013, and has created a unified and harmonized database for over 10 million firms that pay indirect tax to the government.

Consequences of this expansion in the digital sphere have spread far beyond the sectors most directly affected, and India has become the second largest digital economy in the world behind only China on a number of metrics. These include the number of application downloads as well as the number of wireless phone subscribers.

The latter has been the result of the Reliance Jio initiative, which has tremendously increased the accessibility of mobile data by offering extremely cheap data plans across the urban and rural landscape. The number of internet subscribers has also grown to the second largest in the world as a result, currently at 560 million according to McKinsey.

Falling data prices in India

Increased prosperity has also led to a boom in the number of smartphones being purchased in India, currently at nearly 355 million in India, behind only China. The same global position is applicable when comparing the volume of social media engagement in India. Alongside government initiatives, the report attributes this scenario to innovation in the private sector as well.

“Global and local digital businesses have recognized the opportunity in India and are creating services tailored to its consumers and unique operating conditions. Media companies are making content available in India’s 22 official languages, for example,” says the report.