Salesforce Ignite adds a number of senior professionals to its India practice

07 June 2018 3 min. read
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Having launched in India in the latter half of last year, the Ignite division of global customer relations software firm Salesforce has now ramped up its hiring in the country, searching for senior executives in the strategy, consulting, and research domains. The firm is relying on its India sales to double its revenues in the near future to $20 billion.  

Founded nearly two decades ago, Salesforce is one of the world’s premier cloud computing firms, offering a broad range of products and applications in the data analytics domain for social media and other platforms. The firm’s flagship product is its customer relationship management (CRM) software, which leverages data analysis of customer behaviour to help improve service and customer retention.

In recent years, the firm has identified India as a highly lucrative market that will facilitate growth over the next few years. India’s cloud computing market, particularly in the public cloud sphere, is expected to reach a value of nearly $2 billion in the next year alone, primarily on the back of an increasingly digitalised business environment.

As a result, a number of major firms from across the globe – including the likes of Google and IBM – have ramped up their cloud operations in the country. IBM is a Salesforce partner, and offers clients consulting support with the implementation of CRM software through its New-York based consulting firm Bluewolf – which it launched in India earlier this year.

Salesforce Ignite adds a number of senior professionals to its India practice

Last year, Salesforce itself decided to enter the consulting space in India, having launched its Ignite division in Mumbai in September. Ignite is a consulting firm which offers support with strategy and design through a combination of customer-focused reorientation, leveraging its CRM software, and developing digital flexibility within an organisation.

The Indian market is set to grow at unprecedented levels over the next few years, and Salesforce’s efforts to develop its Ignite practice in the country come within its broader ambit of achieving $20 billion in revenues – which currently stand at just over $10 billion across the globe.

Months after launching the division, the firm has now made the decision to bolster its operations in the segment. “In the last couple of months we have made significant investments in our design thinking team at Ignite in India. We have hired some key people onto the country's elite team,” said Sunil Jose, the Vice President and Country Leader of Salesforce India.  

The new appointments have been concentrated at the relatively senior levels of the division, and will work on expanding Ignite's offerings into the AI and Internet of Things domains, in addition to its extensive cloud offerings.