Singapore Tourism Board appoints T&A Consulting as marketing representative

New-Delhi-based boutique financial advisory group T&A Consulting has won a contract with the Singapore Tourism Board (STB), to help with the latter’s marketing efforts in the southern regions of India. T&A will be the firm’s Marketing Representative Agency, effective from the 1st of October. 

In recent years, India has become one of the biggest sources of tourism revenues for the Singapore travel industry, with a majority of these tourists coming from the south of the country. In 2017, Singapore had nearly 2 million visitors from India, making it the third largest source of tourism.

To help capitalise on this expanding market, the STB has been working in collaboration with financial services and marketing firms in India, termed as the Marketing Representative agencies. The local firms work towards promoting Singapore as a popular tourism destination.

T&A Consulting will now play this role for STB in South India. The firm was founded in 2006, and has since grown into an international operation, offering a range of services including support with market entry strategies, feasibility studies, foreign direct investment, inward investment attraction and a number of others. As economic prosperity and the urban middle class in India continue to grow, travel and tourism is an industry that will be an increasingly lucrative one. 

The firm operates from in and around the National Capital Region (NCR) in India, with an office in the Nehru Place region in Delhi as well as one in greater Noida. The firm also has extensive experience with a number of national agencies across the globe, including institutions in Switzerland, Hungary and Northern Ireland. 

Commenting on the partnership, the Area Director for South Asia at STB Adrian Kong said, “We thank TRAC Representations that had acted as our Marketing Representative in South India for the past three years. After a comprehensive tender exercise that saw good, competitive bids, we are pleased to announce the appointment of T&A Consulting as our Marketing Representative agency. Singapore has consistently been ranked among the top most visited destination for families, honeymooners, cruisers, business travellers and incentive groups from India.”

“The destination has received over 1 million visitors from India for three consecutive years, with South India being a significant visitor source market for us. With direct flights from nine cities and close travel proximity to Singapore, this region will continue to be an important visitor-ship driver. With T&A Consulting’s extensive experience, we hope to deepen our trade engagements and traveller outreach efforts in the region,” he added.

Managing Director at T&A Consulting Tarun Gupta added, “T&A is delighted to provide marketing representation services to Singapore Tourism Board for South India. While Singapore needs no introduction to Indian tourists, our role will be to enhance the positioning of Singapore as a favoured travel destination for leisure and business amongst the travellers from South India. Our team aims to build more affinity for the destination through engagement with the travel trade fraternity and other relevant stakeholders and we truly believe Singapore is the place where ‘Passion is Made Possible’.”