Rajesh Kumar appointed as Chief Client Officer at Truesight Consulting

Shortly after establishing its first presence in the Indian market through a Delhi office, marketing and advertising consultancy Truesight Consulting has now appointed Rajesh Kumar as its Chief Client Officer for India, where he will manage relations with existing clients while searching for new ones.

Kumar holds a bachelors in economics as well as an MBA fro Punjab University, and has over two decades of professional experience in the field of marketing and advertising. He began as a sales officer at Bharat Petroleum, following which he spent two years as a Product Manager at Gillette India. 

He then joined the McCann Worldgroup as a Group Planning Manager, before spending half a decade as the Associate Vice President for Planning at Lowe Lintas. The second decade of his career also featured some of the most illustrious names in the advertising arena, starting with Y&R Brands, where he was the Vice President for Strategic Planning.

Since 2005, he has been the President for Planning at Ogilvy & Mather and Chief Strategy Officer at Zenith Optimedia as well as at MEC, before joining Truesight Consulting in his latest role as Chief Client Officer. His new role will be represent one of his first positions in a firm that is yet to establish itself in the Indian market.

Truesight Consulting was founded in New York in 2017 and established a presence in New Delhi in February last year under senior economist Nitish Sahay. The firm has positioned India as one of its priority markets, primarily due to the rapidly changing media landscape in the country as a result of digitalisation.

The market is undergoing a period of constant transformation on the back of increases in video consumption – particularly over the top content – and a shift in the concentration of consumption from the urban to rural areas. Clients in India are demanding support with new marketing strategies that keep pace with the shifting landscape.

Commenting on the market, Kumar said, “the current climate and environment in India are quite receptive to a company like Truesight. Unlike developed markets which have reached a certain level of maturity, Indian companies are growing exponentially.” On the other hand, “the complexity surrounding media in India is as sophisticated and mature as any Western country,” he added.

Managing Director at Truesight Consulting Nitesh Sahay added, “People are looking at India as a market with huge potential and there are numerous VC's with large ambitions who see that market potential coming to life.” Truesight has a substantial pool of advertising and marketing firms to contend with, all looking to capitalise on the expanding opportunities.