Active Holiday Company to support with TCS New York City Marathon
This year’s New York City Marathon – sponsored by Indian IT services giant TCS – has become the first ever to collaborate with an Indian tourism company to facilitate the travel of Indian runners to New York to participate. The marathon is due to take place in early November this year.
TCS has been expanding in profile across the US market, primarily through increasing investments in the country. Not only has the firm come to be engaged in a number of major projects in the US, but it has also built a favourable profile in the country through a number of other initiatives.
One such initiative is its position as the primary sponsor for the biggest marathon in the world – the TCS New York City Marathon – which hosted nearly 60,000 participants last year. Alongside its general popularity, participation in the event is secured through international collaboration with travel companies.
The event’s organisers – New York Road Runners (NYRR) – make collaborative arrangements with travel and tourism firms in more than 50 countries across the globe in order to create avenues for international participants to travel to the Big Apple to participate in the TCS New York City Marathon.
India has substantial representation amongst the participants in the race and ranks in the top 20 countries of origin amongst participants. Where the NYRR has historically appointed international firms to facilitate participation from India, Active Holiday Company from Bangalore will be Indian partner this year.
Marathon tours are among the primary services offered by Active Holiday Company, and the firm has an international network of Marathon Partners including the Virgin Money London Marathon as well as the Bank of America Chicago Marathon.
Commenting on its appointment, Gauri Jayram, Founder of Active Holiday Company said, “We are incredibly proud to be part of the 2019 TCS New York City Marathon, one of the world’s greatest marathons! Since 2014, we have served hundreds of Indians running International races and we believe that we have tremendous value to add to the runners’ experience, which is the ultimate aim of NYRR as well.”
Michael Capiraso, President & CEO of the NYRR added, “We’re excited to welcome Active Holiday Company as an official International Tour Operator for the 2019 TCS New York City Marathon and are eager to further engage with the running community in India through this partnership.”
