Nitesh Sahay relocates to Marketscience Consulting's London office

Nitesh Sahay, managing director and associate partner at Truesight Consulting, has relocated to the UK to support Marketscience founder Peter Cain with expanding the firm’s footprint in Europe. Sahay will work with UK-based clients as well as those in India.

New York-based Truesight Consulting was established in 2017 and launched in India in only February last year under Nitesh Sahay, who was appointed the firm’s Managing Director in the country. The New Delhi practice was established as a hub for the firm’s operations across Asia.

Sahay is a graduate in Economics from Delhi University as well as Jawaharlal Nehru University, and has worked at a number of high profile firms throughout his career, which spans nearly two decades. He began his career in economic research, before joining GE Capita International as a Business Analyst.

He has been a Researcher and a Project Manager at Universite Laval in Canada, following which he worked for a year as a Senior Economist at Datamonitor. His first managerial position came during a three-year spell at Symphony Marketing Solutions, following which he joined Ninah Consulting.

Over nearly a decade at Ninah, Sahay ascended to the position of Regional Director for the Asia Pacific Region, during the period becoming acquainted with David Dixon and Sebastian Shapiro, who later broke off to established Truesight Consulting in 2017. They later brought Sahay on board.

The firm has since been expanding gradually, and entered a strategic partnership with London-based marketing consultancy Marketscience Consulting last year. The firm specialises in econometric modeling and statistical analysis to offer customised solutions to clients across various sectors.

Sahay has now been relocated from the New Delhi office to the London office, where he joins founder of Marketscience Peter Cain in his efforts in innovative product development. “Sahay’s move to London speaks a lot about the way we are growing and what we want to achieve as a company,” said David Dixon.

Sahay himself added, “Not only are we bringing transparency to black-box analytics, but we’re training clients and helping them successfully integrate marketing analytics software and modeling in-house. We don’t just give our clients the best tools to work with, we also help them use and integrate that tool smoothly and effectively to ensure success.”