Accenture India acquires analytics and data firm Byte Prophecy

27 May 2020 Consultancy.in

Accenture has boosted its automated insights and big data capabilities in India through the acquisition of Ahmedabad-based Byte Prophecy. The acquisition adds 50 experts to Accenture Applied Intelligence.

Byte Prophecy specialises in using analytics, big data and automated insights to support businesses with making their decision-making more effective and speedy. The firm was founded in 2016, and has been in close association with Accenture since 2018.

The pair of firms have already partnered to provide innovative advanced data solutions to clients across India and the Asia-Pacific. This relationship has now been consolidated through the acquisition.

“Our team has already been working with Byte Prophecy over the past two years, and together we’ve helped clients build the strong data foundations that are the cornerstone for successful AI adoption. Officially making Byte Prophecy’s people and capabilities part of Accenture is a testament to the shared vision of shared success we’ve seen in our joint efforts,” said Accenture’s Chief Analytics Officer and global lead for Applied Intelligence Athina Kanioura.

Accenture India acquires analytics and insights firm Byte Prophecy

Mrugankh Parikh, one of Byte Prophecy’s co-founders, added that working with Accenture has been a strong learning experience for the team at Byte Prophecy, giving them an industry wide overview of trends and challenges in the data and analytics sphere. According to him, the latest move will boost the firm’s capacity further.

“The opportunity to become part of Accenture Applied Intelligence will enable us to jointly build stronger assets and expand our services to more clients in the emerging markets. We are excited about our journey ahead and are looking forward to exploring the wide opportunities this union will bring to our people and clients,” said Parikh.

Building on the new talent on offer, Accenture Applied Intelligence will be looking to support a swarm of Indian businesses that are looking to improve their decision-making capabilities via advanced analytics. Accenture has been rapidly expanding its offerings to India’s digital market in recent years, posing a significant challenge to the major IT services firms in the country.

The global management and technology consultancy prides itself on a co-innovation culture, wherein client and consultant work together to innovatively solve business problems. To this end, the firm has been setting up innovation hubs across India since the start of this year.

“In Byte Prophecy we found a partner with the right mix of technology and consulting skills, and a client-centric innovation culture,” said Piyush N. Singh, Accenture’s Market Unit Lead in India.

Earlier this month, Accenture bought two companies in Italy: PLM Systems and Nike Group.


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