Former KPMG Senior Advisor Ghanshyam Dass joins Primus Partners

KPMG veteran Ghanshyam Dass has been appointed a Senior Advisor at management consultancy Primus Partners. He is tasked with driving growth at the relatively new firm.

Primus Partners was established last year as a multifaceted management consultancy, with the aim of helping clients navigate the challenging growth landscape in India. The 20-strong firm offers advisory services in a range of domains from public policy and public sector projects to investments and technology.

Dass has been appointed to help Primus Partners carve a market for itself amid a competitive consulting arena. He brings to this role a wealth of experience, most recently including more than a decade at KPMG. While at the Big Four accounting and advisory firm, he was tasked with business development and managing relations between the government and trade agencies.

Prior to his time at KPMG, Dass spent nearly a decade at global stock market index Nasdaq, where he eventually ascended the ranks to become Managing Director for Nasdaq in the Asia Pacific region. His role at Nasdaq focused on business development and carving out market synergies between businesses and regulators.

His overall professional career spans three decades, and he will look to leverage this experience to manage growth at Primus Partners. According to him, the consulting firm has what it takes to compete in an increasingly expansive consulting market across the country.

“The Indian consulting industry is ready for its next wave of disruption. Primus Partners has India at its core and presents a distinct value proposition with idea realisation, than can help clients in examining implementability of futuristic ideas required for growth,” said Dass.

At Primus Partners, the leadership is excited about Dass’ multinational experience, which is an asset at a time when Indian businesses are looking to expand their operations to a regional and international level. The current circumstances under Covid-19 present a particular opportunity for Indian businesses to take a global approach, as they look to capitalise on gaps in the market.

Experts have suggested that the government and the business environment will have to work together to ensure that India can truly benefit from the present circumstances, and Dass’ experience in coordination between the public and private sectors will be particularly useful in this regard.

“We welcome Ghanshaym as the newest member of Primus’ journey. His vast experience and familiar with the regulatory and business environment in the US, Europe, South East Asia, India and other major money center locations, will guide clients in strengthening relationship with the regulators, various trade bodies and government departments,” said Nilaya Varma, co-founder and CEO at Primus Partners.

Earlier this month, Primus Partners was called in by Invest India to support its Covid-19 recovery plans.