FTI promotes Mumbai-based Rakesh Aulaya to Senior Director

19 January 2021 Consultancy.in 2 min. read
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Rakesh Aulaya, a communications expert with more than two decades of experience, has been named a Senior Director in FTI Consulting India’s Strategic Communications division.

According to Amrit Singh Deo – who himself was recently promoted to Senior Managing Director in FTI Consulting's Strategic Communications practice in India – Aulaya’s appointment signals an overall expansion of the division, in line with market demand.

As the economy gradually rebuilds in the wake of Covid-19, communication strategies will be core to reinventing business models and images for the new normal. “We are deepening our local capability to support corporations that want to navigate this change smoothly with senior counsel. This will require a multi-disciplinary approach and a proven ability to advise companies on business disruption and on license-to-operate issues,” said Deo.

FTI promotes Mumbai-based Rakesh Aulaya to Senior Director

And Aulaya appears to be the right man to lead this charge. “Rakesh has advised senior business leaders in multiple markets across South Asia, South East Asia, the Middle East and Africa. We are very pleased to have him onboard and expand our specialist communications consulting capability in the market.”

Over the course of a 20 plus year career, Aulaya has held several senior leadership and executive roles in the communications space, including at Madison Public Relations, Genesis PR, Hammer & Partners, Good Relations India and Sify.

His longest spell till date came with global software company NCR Corporation, where he spent nearly 15 years. He began as a PR manager for the South Asia Pacific region, before expanding his mandate to Senior Manager, PR, for Asia, Middle East and Africa. Most recently, he helmed NCR’s Corporate Communications division for the same regional block.

Leveraging this international experience, Aulaya will handle both international and local clients in his new role – advising them on the managing disruptive change and transformation so critical to the upcoming economic recovery process. He will work out of FTI Consulting’s Mumbai office.

Last week, FTI Consulting added a trio of seniors to its Strategic Communications arm in China.