Dentsu partners with Arthur D. Little for strategic advisory services

26 March 2024 2 min. read
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The Indian arm of Dentsu has inked an agreement with Arthur D. Little, with the aim to provide its clients with strategic consulting services.

Narayan Devanathan, President & Chief Strategy Officer for South Asia at Dentsu, said that the alliance aims to provide its clients with knowhow in areas such as strategy, management, and innovation.

The alliance will initially focus on a number of sectors and on the markets of India and South Asia. If successful, the scope of the deal could be extended – both Dentsu and Arthur D. Little operate industry agnostic and have offices around the world.

Dentsu partners with Arthur D. Little for strategic advisory services

Commenting on the partnership, Harsha Razdan, CEO for South Asia at Dentsu, said: “We are incredibly excited about expanding our offerings to clients. Dentsu’s commitment lies in adopting a holistic, customer-centric approach towards clients’ growth. Facilitating further brand transformation requires collaboration with industry-leading providers, and the partnership with Arthur D. Little epitomizes this principle.”

“Together, we are forging a truly synergistic offering poised to drive growth for both our clients and organizations. Arthur D. Little commands a well-established reputation in its domain and introducing a complementary range of services will round off the circle of value-driven solutions for clients.”

Devanathan added: “Our clients are increasingly looking at us to solve their business problems – either by ourselves or in partnership with other experts. The Dentsu and Arthur D. Little alliance is us walking the talk on this promise to our clients to truly be their partners.”

Founded in 1886, Arthur D. Little’s is generally recognized as the world’s oldest management consulting company. The consulting firm is a leader in segments such as strategy, operations, and innovation.

Meanwhile, for Arthur D. Little, the tie-up with the global advertising and marketing giant will open up new opportunities for projects and growth.

“Partnering with a global leader like Dentsu empowers us to deliver end-to-end, outcome-driven solutions for accelerated sales growth, personalized customer experiences, and market leadership. We envision this partnership supporting Indian brands in establishing a robust global presence,” said Amit Dakshini, partner at Arthur D. Little.

Satya Easwaran, Partner and Country Head for India at Arthur D Little, added: “We are extremely thrilled with this one-of-its-kind strategic partnership in the industry. Our alliance with Dentsu will pave the way for us to nurture and build long-term associations with clients while driving clear business outcomes.”