KPMG | Research | Marketing

An overview of KPMG research in India:

Personalisation and integrity are top priorities for customers in India As India’s consumer market expands rapidly in tandem with its economy, expectations from customer experience are growing in scope and in magnitude, according to a new report from global professional
12 November 2018
Digital advertising spend in India to near $295 billion by 2021 Expenditure on digital advertisement in India is set to skyrocket over the next few years, at a Compounded Annual Growth Rate (CAGR) of around 31% and an expected value approaching $295 billion by 2021
16 October 2017

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