Millward Brown | Global news

An overview of Millward Brown global news:

United Kingdom

Millward Brown hires Louise Ainsworth as CEO UK Millard Brown has hired advertising veteran Louise Ainsworth to serve as the CEO of its UK operations.
12 April 2016
United Kingdom

Millward Brown offers digital behaviour tracking solution Brands are worth billions and finding ways to understand how consumers react to marketing campaigns around brands is therefore of key importance.
03 February 2016
United Kingdom

Millward Brown & comScore partner for brand analytics Millward Brown and comScore have partnered up to deliver a combined brand analytics programme to identify the end-to-end process of advertising campaigns, from the initial exposure to how that exposu
18 January 2016
United Kingdom

Millward Brown and Facebook partner for ad efficiency The digital branch of Millward Brown and social media platform Facebook have partnered up to provide marketers with a mobile solution to measure their advertisement effectiveness on both the Facebook
13 November 2015
United Kingdom

Robin Wood CMO of brand consultancy Millward Brown Global brand and media consulting firm Millward Brown has appointed Robin Wood as Chief Solutions and Marketing Officer. Wood, who joins from Colgate-Palmolive where he served as Global Brand President for the Sanex business unit, will be based in
09 September 2014
United Kingdom

Millward Brown Digital buys US based InsightExpress Millward Brown, one of the largest brand and media consulting agencies, has acquired InsightExpress, a U.S. based provider of media analytics for brand marketers. InsightExpress will be integrated into Millward Brown’s Digital busi
27 August 2014
United Kingdom

Millward Brown buys marketing firm EffectiveBrands Millward Brown, a subsidiary of WPP, has acquired the Dutch-based EffectiveBrands, one of Europe’s leading strategic marketing consulting firms. Millward Brown will combine EffectiveBrands with Millward Brown Optimor, its strategy consulting
19 June 2014

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