Anil Mathews launches own branding and PR consulting firm

04 December 2017 2 min. read
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Anil Mathews, a former executive at Yes Bank, has launched his own consulting firm earlier this year. Operating as ‘Mathewson Brand & PR,’ the consultancy helps clients, mainly startups and fast growing companies, with their branding, public relations and external marketing endeavours. 

Founder of ‘Mathewson Brand & PR,’ Anil Mathews, has been accumulating public relations (PR) experience right from the start of his career. He began as an executive at Adfactors PR, one of India’s top PR consultancies. He then moved to Perfect Relations, an image management consultancy based in New Delhi, where he joined as Associate Director for Corporate, Brand PR and Investor Relations.

Mathews then went on to join Ketchum Sampark, also a PR agency in Mumbai, where he spent one year as Assistant Vice President. Most recently, he worked as Senior Vice President for Yes Bank for a little over a year between 2015 and 2016. 

Anil Mathews

Earlier this year, after 17 years in the PR industry, Mathews has embarked on a venture of his own in the form of Mathewson Brand & PR. Essentially a PR agency, the new firm will provide services in the field of brand strategy and planning, image management consulting, market intelligence, as well as crisis management solutions.

While the consulting firm’s scope ranges across the spectrum of corporate businesses, from big corporate houses to small firms, its strategy for startups will be especially focused and decisive in its approach.

Commenting on his venture, Mathews said, “It is very difficult to retain a brands reputation and position in such a volatile and unpredictable market. It is our responsibility to guide and position our clients to remain competitive and create a conducive business environment.”