Look to the stars: India's online astrology market booms

21 May 2024 Consultancy.in 2 min. read

The market for online astrological services and products is on the rise in India. Since the Covid-19 pandemic, spiritual services rapidly move online, making them more convenient to access. Now the online astrology market could grow tenfold by 2030, according to research from Redseer Strategy Consultants.

Spirituality has always been a big part of everyday life in India, with the market for faith and religious products currently worth over $350 billion. Much of that is related with temple offerings and items related to religious rituals, but astrology is increasing a big part of it too.

Astrology has been popular in the West for a few decades now, only becoming more so in recent years as tarot cards, birth chart readings, and other spiritual star-gazing activities have spread.

Look to the stars: India's online astrology market booms

India, on the other hand, is on a totally different level: Hindu astrology has existed as a unique spiritual practice for centuries, and is still quite popular across the subcontinent.

Currently, only about 1.5% of the Indian astrology market is online. The report from Redseer Strategy Consultants estimates that by 2030, this percentage will have reached 9%. Much of the growth of the online astrology market since 2021 was driven by an increase in demand for religious and spiritual guidance during the pandemic.

Within the India’s $350 billion market for faith and religious products and services, the study estimates that the faith and religious tech market is worth around $125 million.

Look to the stars: India's online astrology market booms

There are several other factors that will likely help to drive the market forward in the coming years: Gen Z and millennial followers of astrology are more comfortable with digital interfaces and tools, making them more likely to engage with online astrology than older generations.

What’s more, these online astrology services are far more accessible than ever, by their very nature. In fact, there is also a growing demand for these types of services from the Indian diaspora – those living outside of India that do not have access to traditional offline mediums.