Wipro bolsters design capabilities in Australia through acquisition of Syfte

13 December 2018 Consultancy.in 2 min. read
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IT services firm Wipro has made a move to bolster its capabilities in the design space through the acquisition of Australian design agency Syfte for an undisclosed sum. The New South Wales firm will operate as a part of Wipro’s dedicated global strategic design agency Designit. 

Syfte is a relatively new firm established in 2014, and operates as a strategy and management consultancy with a special focus in the design domain. Within this broad field, the firm offers services in user and customer experience, services design, interface design, as well as virtual & augmented reality.

The firm also offers support with design strategy and employee experience, and works with a wide variety of sectors including finance and financial services, education, telecom and government. Syfte will now function as a subsidiary of Wipro’s Designit, strengthening the latter’s presence in the Australian market.

Designit is a design subsidiary that was established to enhance Wipro’s operations in 1991, and has since grown into a truly global profile, with operations in some of the globe’s most prominent financial centres including Copenhagen, Oslo, Stockholm Tokyo, Madrid, Munich, New York and San Francisco.

Wipro bolsters design capabilities in Australia through acquisition of Syfte

The financial details of the acquisition were not disclosed by the firm, although the objective has been declared as the strengthening of Wipro’s Digital arm and its capabilities to assist with digital transformation. Since the firm’s traditional suite of services such as IT architecture and maintenance has become relatively obsolete, Wipro has been engaged in concerted efforts to enhance its capabilities in the digital transformation domain.

In addition, the move is expected to offer Wipro a consolidated presence in the Australian market as well as the surrounding Asia Pacific economy, where the market for digital design transformation is growing at a rapid rate. Australia is proving to be a lucrative market for Indian IT services giants, as TCS proved last year when it won a strategic contract with the New South Wales transport department.

A statement from Wipro on the acquisition of Syfte read, “ Increasingly, global enterprise clients in Australia recognise that strategic design is a critical part of any digital or business transformation. By adding Syfte’s skills and expertise to Designit, Wipro will be better positioned to support its clients’ digital agenda.”

President at Wipro Digital, Rajan Kohli added, “ Wipro has a well-established presence in Australia. With this expansion, we now bring a substantial and differentiated design and local engineering capability to the market.