EY announces two moves to enhance digital transformation capabilities
Global professional services firm EY is looking to enhance its capacity to support its Indian clients with digital transformations, not only by adding as many as 2,000 professionals to its roster over the next three years, but also through the acquisition of Pune-based Fortune Cookie UX Design.
Founded in 2007, Fortune Cookie UX Design (FCUX) is a digital consultancy that offers support with designing interactive and innovative user experience (UX). The firm covers all aspects of UX, starting from support with product conceptualisation and design and extending to the website and user interface design.
The firm’s strategies are backed up with in-depth research around trends in user behaviour. As a growing portion of India’s population moves online, UX is becoming increasingly relevant to an organisation’s operations, and is a critical part of the digital transformation strategies that many Indian businesses are currently engaged in.
EY is looking to tap into this expanding market, and is in the process of acquiring FCUX to enhance the UX department of its digital transformation capabilities. The firm is simultaneously looking to develop its capabilities in other dimensions in the industry 4.0 domain.
Automation is one such area of investment, given that advancement in the sector is expected to bring significant alterations to the Indian market. To this end, the Big Four accounting and advisory firm has announced additional plans to hire 2,000 professionals in the next three years – all with expertise in various technological implements – adding to its existing roster of 2,000 technology experts.
A statement from the firm read of the acquisition, “Design thinking and user experience design are critical to digital transformation. With this acquisition, EY's digital transformation service offering will be enhanced with the presence of design thinkers and UX designers.”
Commenting on the timing of the move,Mahesh Makhija, Emerging Technology & Digital Leader at EY India said, “The integration comes at a crucial time as clients are becoming increasingly digital and looking for innovative solutions to better engage their customers and accelerate business performance.”
Founder & CEO at FCUX Shashank Shwet added, “For the last 10 years, we have designed digital ecosystems with the user at the centre of the strategy. Organisations need well defined processes for user research, design thinking, UX Design and digital transformation.”
