Boston Consulting Group | Research | Ecommerce

An overview of Boston Consulting Group research in India:

Indian consumer durable industry to hit $36 billion by 2023 A number of conducive factors are set to drive growth in India’s consumer market, while the purchasing process itself is now subject to the ‘digital influence’.
15 July 2019
Online consumption still to take off in India, say BCG and Google Despite the rapid growth of digital access, and the ascension to one of the largest digital markets in the world, India remains behind the other major economies when it comes to permeation of the onl
05 March 2018
40% of FMCG purchases in India to go online as segment approaches $45 billion Over 40% of the purchases in the Fast Moving Consumer Goods Industry (FMCG) in India will be conducted online, as per a new collaborative report by Google India and the Boston Consulting Group (BCG)
17 October 2017

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