Santanu Ganguly named Director for Custom Research & Consulting at IDC

14 November 2018 3 min. read
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Global market analysis and advisory firm International Data Corporation (IDC) has appointed Santanu Ganguly – a former senior executive at IBM – as its new Director of Consulting for the regions of India and South Asia. Ganguly will report to the Managing Director for India and South Asia, and will operate out of the firm’s Gurugram office.

Specifically, Ganguly is tasked with the management of the firm’s Custom Research & Consulting Practice, a role that fits well with his wealth of professional experience spanning over two decades. Ganguly is an alumnus of the prestigious Indian Institute of Management in Kolkata, and began his professional career at PCL as a Sales Executive.

He then joined Indian IT services giant Wipro as a Senior Sales Executive, following which he entered the managerial strata as a Senior Sales Manager at the Digital Equipment Corporation. He then spent a lengthy spell at Hewlett Packard India, where he ascended to the position of Partner Alliance Manager and Presales Consulting Lead over six years at the firm.

Having spent a brief spell as a Senior Consultant at EMC Consulting Services, Ganguly then began what would be the longest commitment of his career at global IT giant IBM, where he began as a General Manager, and ascended through the ranks, first as a Technical Sales Head for Asia Pacific and then as a Client Success Executive.

Santanu Ganguly named Director for Custom Research & Consulting at IDC

Since February, Ganguly has been the ASEAN Sales Leader for IBM’s GTS Resiliency & Hybrid Cloud Serviceline, based out of Singapore. He will now move back to India to work out of IDC’s Gurugram office, reporting to the firm’s Managing Director for India and South Asia Amit Malhotra.

As the manager for custom research and consulting, Ganguly has a considerable task ahead of him, particularly with his orientation towards the IT sector. India is home to a rapidly expanding online consumer base, and a number of domestic and international firms are seeking support with strategy and implementation to gain competitive advantage.

Commenting on his appointment, Amit Malhotra said, “Santanu brings in a wealth of experience from the ICT Industry. Over past few years he has worked across AP, ASEAN and India markets with a very specific focus on Cloud and Resiliency software and services. I have full faith that with Santanu now onboard with IDC, we have enhanced our abilities to better support customers to accelerate their Digital Transformation journey and adoption of 3rd Platform Technologies.”

Ganguly added, “Joining IDC gives me terrific opportunity to actively engage with diverse customers in India – South Asia, including both tech vendors and End-User Business Organizations. Led by IDC’s deep technology & industry experience, digital transformation expertise and research insights, we plan to accelerate our customer’s Business Innovation journey via customised advisory collaboration.”