Shitiz Bansal joins digital practice of RedSeer as a partner

23 August 2021 Consultancy.in 2 min. read
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RedSeer has appointed a new partner in its Digital Services practice: Shitiz Bansal.

Shitiz Bansal brings over 16+ years of experience in the digital and technology space to the Indian management consultancy, having co-founded artificial intelligence startup Boxx.ai (which helps e-commerce players hyper-personalise their offerings; acquired by Netcore Solutions in 2019) and SaaS company Elvish Solution (a company that provided SaaS products to the healthcare sector).

In between his two ventures, Bansal spent four years at Shared Reach as Head of Technology. Shared Reach specialises in helping retail brands with improve the overall quality of their in-store execution and consumer engagement efforts. “I helped build the technology (a SaaS offering) from scratch to a highly scalable solution catering to several Fortune-500 companies and a vast user base,” said Bansal.

Shitiz Bansal joins digital practice of RedSeer as a partner

He will now leverage this experience to help RedSeer expand its footprint in the technology landscape. He will the lead the Digital Services function focusing on leveraging technology data streams and launch new technology based solutions to support investors and corporates on some of their core focus areas.

An alumni of IIT-Delhi, he will also play an active leadership role in advising and guiding technology enablement at an enterprise level.

Anil Kumar, the founder and chief executive of RedSeer said, “We are very excited to have Shitiz with us. With his invaluable experience in the digital space and scaling products, we are confident that we will be able to achieve our goals. Digital transformation is at the heart of RedSeer and this will help us steer the next phase of growth for RedSeer.”

Commenting on his new role, Bansal said, “ I am very excited to take up this new role. These are exciting times for startups and digitisation, and these digital services will further strengthen RedSeer’s leadership position in the space and ecosystem.”

The appointment comes at a time of strong growth for RedSeer. Last year the consulting firm clocked about Rs 80 crore in revenue, nearly double the fee income generated the year previous (despite the pandemic-induced downturn). Margins hover around 30-40 percent, meaning the consultancy is profitable. A growing share of its revenues comes from engagements abroad, mainly in the Middle East and Southeast Asia.