Infosys acquires Salesforce consulting partner Simplus
IT services firm Infosys has bolstered its Salesforce capabilities with the acquisition of Simplus, a US-based platinum Salesforce partner. The deal is reportedly worth $250 million, and will close in the fourth fiscal quarter of 2020, provided that it receives regulatory approval.
Simplus is based in Salt Lake City in Utah and specialises in facilitating digital transformations via advisory services, implementation support, change management, custom configuration and a range of other functions. The firm’s digital transformation efforts are grounded in the cloud sphere.
Alongside this suite of services, Simplus is specialised in Salesforce customer relationship management (CRM), particularly in the Quote-to-Cash domain. This process runs all the way from proposals and the signing of the contract to delivery and payment, spanning sales & marketing, procurement and finance.
The deal adds some 600 consultants to its Salesforce practice in the US, the UK, the Philippines and Australia. This is the second Salesforce-centred acquisition for Infosys in the last three years, following the bolt-on of Finnish CRM-specialist firm Fluido.
Infosys’ drive comes at a time when the Salesforce market across the globe is thriving, amid shifting priorities in the business environment. Delivering a differentiated sales & marketing and customer experience is central priority for most businesses at present, as well as making sure that customer service aligns with mounting consumer demands.
In Infosys’ home market of India, customer experience is becoming a key factor, and the Salesforce market is consequently becoming ever more competitive. Global tech firms such as IBM and Cognizant have all been investing in developing their Salesforce capabilities in the country.
Ravi Kumar, President at Infosys, expressed his excitement at Infosys’ latest deal. “Simplus will be a valuable addition to the Infosys family. Complementing our industry knowledge and existing Salesforce footprint with their strong presence in key markets, deep Salesforce consulting and advisory expertise will help accelerate the transformation journey of incumbent companies.”
Brian Leary, an industry expert, commented on how the move could boost Infosys’ competitiveness. “By acquiring Simplus, it allows Infosys to grab more market share, while extending Salesforce capabilities to offer existing clients,” Leary told online publication TechCrunch.
