Redseer Strategy Consultants expands into Indonesia with Jakarta office

03 March 2023 3 min. read
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One of India’s leading strategic consultancies, Redseer Strategy Consultants, has doubled down on its ambitions in South East Asia with the opening of a new office in Jakarta, adding to its existing presence in Singapore.

Founded in 2009, Redseer Strategy Consultants advises clients on topics spanning strategy, growth investments, commercial excellence, and digital advisory. From its headquarters in Bengaluru, the firm has grown to a team of over 200 consultants, primarily based in India (three offices) – with a growing ambition to internationalise.

After previously expanding into Singapore (2018) and the UAE (2019), Indonesia is the next stop on its path, drawn to the country for its fast-growing economy, strong demand for strategic advice, and booming consumer internet ecosystem, said company founder and chief executive Anil Kumar.

Redseer Strategy Consultants expands into Indonesia with Jakarta office

“With an already thriving office in Singapore for several years, our new hub in Jakarta will enable us to meet the growing demand for quality strategic advice and consulting services in the region,” Kumar stated. “We believe that our consulting expertise will bring tremendous value to businesses in this dynamic and growing market.”

In particular, Redseer Strategy Consultants is known for its deep expertise in the internet economy space and at the intersection of retail and e-commerce (which the firm bills as the ‘new-age consumer-focused sector’). And while the firm serves clients of all size, from multinationals to start-ups, the consultancy is an industry leader in the start-up and scale-up segment, working both with ambitious entrepreneurs as well as financial sponsors.

“Indonesia has a bustling consumer-focused sector,” said Roshan Raj, partner at Redseer Strategy Consultants and Head of Singapore. “The new office will enable us to establish stronger relationships with local businesses and better serve our clients in the wider Southeast Asia region.”

According to data from startup benchmarking platform StartupBlink, the Indonesian startup ecosystem is the second most mature in South East Asia, with the country’s population of 274 million increasingly turning to new-age players to cater for their digital needs, with Redseer’s sweet spots (ecommerce, retail, internet platforms and marketplaces) driving that growth.

Meanwhile, with both corporates (according to EY) and private equity funds (according to Bain & Company) touting South East Asia as the world’s epicenter for growth, Redseer Strategy Consultants anticipates strong demand from its mid-sized and larger segment client base.

“RedSeer Strategy Consultants is well-positioned to help clients navigate the unique challenges and opportunities of the Indonesian market,” said Raj.

From India to the world

The move continues a trend of successful homegrown consultancies building a name beyond India. In November last year, Auctus Advisors (around 150 staff) joined Asian management consultancy YCP Solidiance to cement its Asian-wide ambitions, while early this year Vector Consulting Group (200 staff) inked a strategic alliance with Japan’s TIS to fuel its Asia expansion.

Meanwhile, Redseer Strategy Consultants in 2019 opted to affiliate itself with UK-headquartered OC&C Strategy Consultants, one of the few remaining pure-play strategy consulting firms (and one of the most prestigious players in the segment according to a recent benchmark from Under the collaborative banner, the two consultancies exchange engagement opportunities and knowledge across their respective markets.