Indigo Consulting appoints Burzin Mehta as creative director
Burzin Mehta is the new National Creative Director at digital marketing agency Indigo Consulting, as the firm looks to add a creative touch to its data-driven solutions and insights. Mehta brings well over two decades of experience in the advertising space.
Senior leadership at Indigo Consulting has indicated that the move is aimed at breaking a pattern in the marketing sector, where businesses are increasingly focused on data as a driver of growth. A data focused approach has stifled creativity to some extent, which has compromised growth in the sector.
Indigo Consulting’s solution is to reintroduce a focus on creativity to complement data-driven insights, delivering a more holistic set of solutions. “Experiential marketing and creative can continuously influence customers, provided it is driven by data and actionable insights,” said Jose Leon, President of Indigo Consulting.
Mehta’s appointment is a step in this direction for Indigo Consulting. He joins from advertising giant Ogilvy, where he spent well over a decade. Mehta occupied a number of roles at Ogilvy, starting from Creative Supervisor and making his way up to Group Creative Director.
During this time, he has worked with some of the leading brands across the globe, including the likes of Dove, McDonald’s, Johnnie Walker, The Economist, Vodafone and American Express. He has also been recognised for his work at international events such as Cannes, One Show, New York Festivals and the Effies, among a range of others.
According to CEO of Indigo Consulting Rajesh Ghatge, Mehta’s appointment is expected to improve the quality of the firm’s offerings. “We have been driving some high impact solutions by leveraging data, creativity and technology and Burzin’s partnership in this endeavour is only going to raise the bar of our solutions.”
Mehta emphasised how a focus on creativity is the best way forward. “The recent past has seen the role of creativity expand to much more than solving marketing problems. Whether it is with the quintessential big idea, the effective use of data, the smart application of technology or an ingenious mix of them all. And that is what’s most exciting about this opportunity. The chance to put together this heady mix and effectively solve problems of all kinds,” he said.
Indigo’s drive towards creativity has been an ongoing process, exemplified by a number of appointments in this direction recently. The firm appointed a new Senior Creative Director in September last year, while Prasanna Kulkarni took over as Head of the firm’s Creative Division two years ago.
