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Valuing customer relationship intangible assets during transactions
Valuing customer-related intangible assets is an important step for any company valuation.
10 May 2022
Bain & Company launches NPS Prism for Banking in Indian market
Six months after bringing its NPS Prism for Banking suite to Asia, global management consulting powerhouse Bain & Company has now rolled out its banking specific offering in the Indian market.
08 November 2021
Cedar Consulting delivers customer loyalty analysis for two clients
With consumer and supplier demands rapidly evolving, keeping a close eye on stakeholder experiences is the need of the hour across sectors.
06 September 2021
Trio launch marketing consultancy Gravity Integrated
A trio of co-founders have come together to launch Gravity Integrated – a new consultancy aimed at solving business and marketing problems.
05 June 2020
Vastada Consulting launches ImPerfect Digital
Moving with the times, public relations (PR) consultancy Vastada Consulting has launched a digital tool to help companies manage their online branding.
21 April 2020
GroupM launches influencer marketing solution in India
GroupM has launched its influencer marketing solution INCA in the Indian market, designed as a platform to facilitate a host of social media branding activities, including networking between publishe
28 February 2020
TheSmallBigIdea launches regionalised marketing advisory practice
TheSmallBigIdea (TSBI) is set to help businesses in India expand their reach across a rapidly digitalising population through its new ‘TSBI Bharat’ digital marketing agency.
28 November 2019
Kantar and VTION team up to gauge OTT consumption in India
Global marketing consultancy Kantar is looking to monitor over the top (OTT) content consumption in the Indian market, evidenced by its new partnership with analytics firm VTION.
20 November 2019
India still a priority market for Kantar after Bain Capital association
Having sold nearly two-thirds of its operations to Bain Capital, insights and consulting agency Kantar has indicated its intentions to continue its investment drive in the Indian market.
09 August 2019
Ola appoints Indigo Consulting and Leo Burnett Orchard as branding consultants
Indian on-demand mobility giant Ola has jointly appointed marketing consultancy Indigo Consulting and advertising and marketing agency Leo Burnett Orchard to help promote its brand profile across the
20 February 2019
Two senior executives merge branding and legal practices to form Azendor Consulting
Former Chief Strategy Officer at Saatchi & Saatchi Sourabh Mishra has partnered with the former Head of Legal Affairs at DEN Networks Indranil Banerjee to establish a new branding and legal consultan
31 January 2019
Personalisation and integrity are top priorities for customers in India
As India’s consumer market expands rapidly in tandem with its economy, expectations from customer experience are growing in scope and in magnitude, according to a new report from global professional
12 November 2018
Ruder Finn bolsters Asia operations with new Managing Director for India
New-York-based market relations consultancy Ruder Finn has appointed Atul Sharma as its new Managing Director and Vice President for its Indian operations.
17 October 2018
Ex- Nickelodeon India director Pradeep Hejmani joins Aidem as CEO
Media and marketing consultancy Aidem has appointed a new Chief Executive Officer in the form of media-veteran Pradeep Hejmadi, a former senior executive at Nickelodeon India and Zee Entertainment.
27 July 2018
Brands of Desire shifts from branding to management & strategy consulting
Delhi-based marketing consultancy Brands of Desire is undergoing a multifaceted transformation, both in terms of services and in terms of operations.
13 July 2018
IIFL appoints Pitchfork Partners to manage strategic communications
In a bid to keep up with the rapid expansion of the financial services market in India, IIFL Group has made a move to bolster its communications segment by contracting Pitchfork Partners for support
31 May 2018
GroupM appoints new Senior Director for Media Consulting
Weeks after being merged with Kantar to facilitate a global Kantar Analytics practice, GroupM now has a new Senior Director for its Media Consulting arm in India.
17 May 2018
Bain builds on digital marketing capabilities through acquisition of FRWD
Always in tune with trends in the global consulting industry, management consulting firm Bain & Company has consolidated its presence in the digital advertising and marketing space through the acquis
16 May 2018
DAN Consult launches in India, to be led by Lalit Bhagia
Global media and digital marketing conglomerate Dentsu Aegis Network has launched its consulting practice – DAN Consult – in the Indian market.
11 May 2018
WPP unifies Kantar and GroupM in India to form global analytics practice
As part of its efforts to form a global Kantar Analytics Practice, global public relations and advertising agency WPP has combined two of its subsidiaries in India, namely Kantar and GroupM.
08 May 2018
TCS and Marketo sign strategic agreement for automated marketing solutions
Weeks after being named as a global leader in digital marketing services, Indian consulting giant Tata Consultancy Services has entered into a strategic agreement for international collaboration with
26 April 2018
TCS named leader in digital marketing services by NelsonHall
Indian consulting giant Tata Consultancy Services (TCS) has received yet another accolade for its work in the digital domain.
13 April 2018
TBWA India launches Disruption Consulting practice for brand marketing
Global creative solutions agency TBWA is set to boost its consulting practices in the Indian market through the launch of its Disruption Consulting arm in the country.
01 March 2018
Facebook names Bengaluru based RainMan Consulting as MMM partner
Indian marketing analytics firm RainMan consulting has formed a partnership with social media giant Facebook, based on marketing mix modeling (MMM).
29 December 2017
Advertising firm Ogilvy launches consulting arm in India
As the advertising market in India enters a period of monumental growth in investment, global advertising agency Ogilvy has launched its consulting arm – OgilvyRED – in the country.
22 December 2017
Digital advertising spend in India to near $295 billion by 2021
Expenditure on digital advertisement in India is set to skyrocket over the next few years, at a Compounded Annual Growth Rate (CAGR) of around 31% and an expected value approaching $295 billion by 2021
16 October 2017
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